Ross Levinsohn, Maven and Sports Illustrated CEO, Shares Recommendations for Future-Proofing Magazines

About Maven

About Ross Levinsohn

Levinsohn’s Roadmap for Long-Term Publishing Success

1. Weigh cost versus quality optimization.

2. Target niche audiences.

  • Lower rates for loyal readers.
  • Bundling subscriptions with other publishers.
  • Offering digital bundle deals with print.

3. Lean into content quality.

4. Create premium membership options.

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Ross Levinsohn the Sports Illustrated CEO and the CEO of The Arena Group. He has also held C-level positions with Yahoo! and Fox Intera

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Ross Levinsohn

Ross Levinsohn

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Ross Levinsohn the Sports Illustrated CEO and the CEO of The Arena Group. He has also held C-level positions with Yahoo! and Fox Intera